Expert Affiliate Marketing Management & Consultancy

Partnerships Done Right

I’m John Coulson, an accomplished affiliate marketing professional with a track record of success stretching back to 2011

Services

Programme Management

We offer a range of affiliate management services. If you’re looking to get more out of your programme, get in touch to arrange a free audit.

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Programme Launch & Migration

Whether it’s a new launch or a change of platform, our experience could be vital to the success of your programme. Whatever stage you’re at, we can help.

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Consultancy & Agency Link-ups

Whether you’re a brand, publisher, agency or technology partner, we can help you achieve your goals. Get in touch to find out more about partnerships.

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About Me

I’ve been managing affiliate programs and leading award-winning teams for well over a decade.

In my affiliate career, I have worked with renowned brands like Argos, Gap, TUI, Legal & General, IHG, Booking.com, Emirates and Ocado.

More recently, I’ve focused on emerging ecommerce, travel and finance brands.

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Brands Managed Over My Career

Full-funnel Affiliate Marketing

Look beyond ROAS

Reduce your reliance on voucher and cashback sites.

Protect your brand

Affiliate fraud is a growing problem. We can help you eliminate it.

Eliminate Wasted Spend

Don’t overpay for low-funnel sales, ensure all tenancy spend is beneficial.

Frequently Asked Questions

Affiliate marketing offers a performance-based model where you pay for actual sales or leads generated. It can significantly expand your reach, improve brand visibility, and drive conversions effectively.

Setting up an affiliate programme involves defining commission structures, creating promotional materials, recruiting affiliates, setting up tracking systems, and establishing communication channels. We guide you through each step to ensure a smooth and successful launch.

We carefully vet potential affiliates to ensure they align with your brand ethos and values. We provide clear guidelines and communication channels to maintain consistency in brand representation across all affiliates, safeguarding your brand’s reputation.

We track key metrics such as conversion rates, click-through rates, return on investment (ROI), and customer acquisition cost (CAC) to assess the effectiveness of your affiliate programme. Regular reporting and analysis help us optimize performance and maximize results.

Absolutely. We leverage our network and expertise to identify and onboard top-performing affiliates that resonate with your target audience. Our focus is on quality over quantity, ensuring that your affiliate partnerships drive meaningful results for your brand.

Want more From Your Affiliate Programme?

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